Written by art historian and founder of Parallax ‘Art’ Fair, Dr C G Barlow, the book is a radical and challenging approach to thinking about contemporary art. The text is written in the style of a fictive interview between Parallax and an interviewer called George Leonard. Topics discussed include the origin and history of artist and designer fairs and the early development of Parallax ‘Art’ Fair from its inception as a research exhibition. A discussion about the philosophical and practical problems of selection procedures in the arts leads to further topics including changes to the conceptualisation of artists and designers since the financial crash; the problem of historical consciousness and mediation amongst contemporary artists and designers; contemporary art education; History of Art as marketing; and the new role of business amongst creative entrepreneurs.
“The Prescient desires to communicate more than the object allows because they believe that their ‘mental world’ is immanent. That it often depends upon verbal description for linking the form and content is actually an indication of its failure to communicate the ‘mental world’. The observation of such failure suggests that the ‘mystical’ in the process of contemporary art is becoming outmoded generally in society.”